Diversification - meat sales
   

Of the 500 or so lambs sent for slaughter each year (to Chippenham in Wiltshire), about 300 are returned to Cholderton for sale locally by the Estate. This is a real ‘cottage’ enterprise, with orders taken by phone at the Estate office and the meat distributed by Estate staff.

Hampshire down sheep have long been recognised for rapid growth and the excellent flavour of their lamb. A recent breed promotion has resulted in a huge amount of interest by customers of selected butcher's shops, many asking specifically for Hampshire down lamb. A leading supermarket chain has stated that they wish to have half of all their lambs sired by Hampshire ram.

Beef and pork from the Estate are also sold.

Meat sales are a successful and growing enterprise, so much so that a farm shop is planned for the near future. The quality of the Estate’s meat is already well known locally and, as the Estate is now certified organic, there is no doubt that sales will grow.