Diversification - light industry
 

The Cholderton Estate hosts one of the most successful small enterprises in the area, employing 43 local people.

Called Country Leisure, it specialises in the manufacture of fibre glass products such as slides for swimming pools. The company is based in a converted 18th-century farm building and an associated complex of modern, purpose-built workshops. It has the advantage of immediate access to the adjacent A303 trunk road.

This is an example of how both the Estate (which rents the land and buildings to County Leisure) and the local community have benefited from the diversification concept. The old building was no longer required for agricultural purposes and is located in an area that was sidelined from the Estate when the A303 was improved, so it is good use of a redundant resource. And the employment gains for the local area have been significant.